best italian beauty products | italian bio cosmetics | italian cosmetic online |

NaturaEqua best italian beauty products | italian bio cosmetics | italian cosmetic online | Honey




Honey is produced by worker bees (Apis mellifera) from the sugary secretions of flower nectaries. It usually appears transparent, a viscous fluid ranging from amber to brown in colour. It contains mostly sugars (sucrose, fructose and glucose), which make it a very widely used active ingredient for the preparation of cosmetics with emollient and restorative properties. Rich in antioxidant polyphenols and flavonoids, as well as in enzymes that improve elasticity, it is an important ingredient in anti-ageing, trophic and firming products.
Beeswax is secreted by bees, which use it to build the internal structures of their beehives (the honeycomb) where the honey is stored. For many years, this was an enormously important material for humans, being the only natural product of its kind. Today, the use of beeswax has narrowed in scope, due to its substitution with similar, generally cheaper materials of petrochemical origin, such as microcrystalline waxes, paraffins, ozokerites, etc.

Cosmetic applications

Honey is used as a natural emollient and protective agent in various cosmetic preparations intended for the treatment of chapped, dry and sensitive skin. It helps to ease inflammations caused by ultraviolet light and it accelerates the regeneration of the epithelium. It is solubilised in the aqueous phase of cosmetic formulations. At normal concentrations of use (0.5% to 5%) it has no side effects.
In the cosmetics field, beeswax is used because of its potential as a water-repellent and protective agent when applied to the stratum corneum. Indeed, when they come into contact with the skin, products formulated with beeswax form a sort of protective film, capable of preventing an excessive loss of water from the skin. Furthermore, the wax is widely used in the preparation of lipogels, lip balms, emulsions and salves.
In Valfontanabuona, we met someone who knows how to make honey well, and organic honey at that. Her name is Marina Consiglieri.
We invite you to get to know her and fall in love with her products. Pay her a visit!
Our passion for beekeeping dates back to 1979. In the years since then, while the enthusiasm we put into our work has remained unchanged, our techniques have continued to improve.
We have always used methods that respect nature and the environment. In order to guarantee our products natural authenticity, in 1998 we decided to obtain organic certification for our business, first through the Italian Association for Organic Agriculture (AIAB) and currently through the Italian Ethical and Environmental Certification Institute (ICEA).
We practice non-migratory beekeeping in Valfontanabuona, the valley of the Lavagna, a river that flows parallel to the Gulf of Tigullio. It is a place far from pollution sources, free of industrial sites and intensive farming. The climate and lush wild-growing vegetation are conducive to excellent quality and quantities of honey.

The advantages of being organic

Organic farming is a cultural system in harmony with the environment. It does not mean a return to the past or to low yields. Rather, it means achieving the utmost compatibility with the environment and, at the same time, good results from every perspective.
The basic principle of organic production is as follows: do not work against nature, but rather guide it, using its own strengths to the best advantage. Organic methods of production do not permit the use of synthetic fertilisers, pesticides or chemical products. Instead, they employ organic methods of crop protection. By using these methods you can obtain products with impressive organoleptic and nutritional characteristics, quite different from the products of traditional agriculture, products that are healthier in themselves and that promote good health.
Beekeepers, especially, view honey as an organic product. That is because, while the nectar may be harvested from flowers in their natural environment, if the health of the hive or the environment around it are “polluted”, the honey produced will be affected. The organic sector is one of the most heavily regulated of all the food production and agricultural sectors, with a very complex and detailed set of regulations.
Naturaequa has chosen to use this high quality honey and beeswax because it shares the decision to choose locally-sourced products.
You can recognise honey in cosmetic products by looking for the name “Mel” on the label.


  • Soothing Saffron and Lavender Cream

Sign up for Email

You will periodically receive information from Naturaequa and you will be able to know all our initiatives, events and information