Locally-sourced ingredients
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Locally-sourced ingredients

On a map of Liguria you can see where and from whom our locally-sourced raw materials come: a company called “a Km Vero” (t.n. in Italian, the phrase “a km 0”, meaning “from 0 km away” is used to express the concept of locally-sourced).

It’s not just cars that can be at “0 km”, but also fruit, vegetables, meat and.... cosmetics.

If you’re wondering what locally-sourced ingredients are and why you should choose them over others, here are a few answers.

1.    Locally-sourced means sustainable: choosing products produced locally means savings for the environment, too:

  •  it saves CO2, because the products don’t have to be transported for long distances
  •  it saves water and energy that would otherwise be spent on washing and packaging
  •  it saves because it uses less plastic and cardboard packaging.

2.    An excellent quality-price ratio:

in order to reach the consumer, the goods do not have to be transported, packaged and placed on a shelf, all of which are steps that increase the price of the product and, in the end, you’re the one who pays for them!

3.    The products are fresh and quality-checked:

on a farm you find only products that are in season – naturally fresh with no need for preservatives!

4.    You can visit the company that makes your products, which means better control over what they produce.

You can have a wonderful experience spending time on a farm with friends and family, while getting a close-up look at the products you are purchasing and how they are made. Rarely is making a purchase such a transparent experience!

5.    Reclaim the fragrances and flavours of the different seasons.

Each season is a different experience for the palate, the eyes and the nose. Rediscover the typical flavours of products that sprout and grow according to nature’s calendar!

By purchasing locally-sourced products, you get an excellent quality-price ratio and you are supporting local producers!

The concept of locally-sourced can become a different perspective from which to view the purchases you make, bringing together a broader philosophy of critical consumption, by which each consumer is aware that, by making a purchase, he/she is making a choice – one based on factors that go beyond the mere advertising propaganda that companies may use to promote their products.
Consumers who wish to adopt the philosophy of the short supply chain must simply discover how they can purchase foods from nearby producers.
One way to start is by buying foodstuffs produced “next door”, which could mean direct sales from the producer to the consumer and shopping at farmers markets, which are often found mostly in smaller cities or in rural areas and which may be located, in Italy, using the website Mercati del Contadino (“Farmers Markets”).
Alternatively, you can look into joining your city’s local Fair-Trade Purchasing Group (“G.A.S.” in Italian), which can place orders for foodstuffs (and more) for groups of people, often by getting in touch directly with the farmers who produce them. To find the Group that operates in your area, you can check the Italy-wide website, ReteGAS. http://www.retegas.org/
Naturaequa has chosen to use a number of different locally-sourced raw ingredients, with a short and direct supply chain and, most importantly, control over where the ingredients come from, their quality, and their producers’ methods.
Naturaequa uses olive oil from Liguria, basil from Prà (Genoa) and Aloe Arborescens from Borghetto Santo Spirito (Savona).
In the interest of simplicity, correctness and transparency, you can find more in-depth information on these products’ suppliers on the Naturaequa website.
Discover all of the products containing these marvellous raw ingredients at www.naturaequa.com.

Naturaequa has chosen to use a number of different locally-sourced raw ingredients,

with a short and direct supply chain and, most importantly, control over where the ingredients come from, their quality, and their producers’ methods.

Naturaequa uses olive oil from Liguria, basil from Prà (Genoa) and Aloe Arborescens from Borghetto Santo Spirito (Savona)


In the interest of simplicity, correctness and transparency, you can find more in-depth information on these products’ suppliers on the Naturaequa website.

Discover all of the products containing these marvellous raw ingredients at www.naturaequa.com.

 

 

 

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