We support small businesses in far away lands (Morocco, Benin, Paraguay, Brazil, Nepal, India) that have adopted ethical procedures to supply a number of raw ingredients: argan oil, shea butter, cane sugar, the essential oils in perfumes.
“Equa” means fair, with simplicity and transparency, free of interests and deception.
The term “fair-trade” is meant to designate those business activities whose primary objective is not to maximise profits, but instead to fight against exploitation and against poverty arising from economic, political or social factors.
In this sense, it sets itself up in contrast to the trade practices based on exploitation that are often employed by multinationals, which act solely in the interest of profit.
“The Italian Charter of Criteria for Fair Trade” (http://www.commercioequo.org/doc1/Carta%20Italiana%20dei%20Criteri.pdf) constitutes a sort of fair-trade manifesto, and Naturaequa wishes to establish its reputation as a small business that seeks to live by and promote the content of this charter others.
“Natura”: because the best cosmetic products are those that are simple and natural, and which, while they may not seduce all of the senses, are truly effective, respect the individual, the supply chain, their ingredients and the environment.
That is why Naturaequa uses locally-sourced ingredients (olive oil, basil, aloe) and, when it does use ones from far away, it provides a fair-trade “guarantee”.
“Equa”: because we support small businesses in far away lands (Morocco, Benin, Mexico) that have adopted ethical procedures to supply a number of raw ingredients: argan oil, shea butter, and honey.
Furthermore, we import and distribute several “Made in Africa” products (shea butters and soaps) produced by a soap-making workshop run by the Salesian Sisters in Benin, who have been working there since 2001 to support, educate and train girls and young women who have been victims of exploitation. Over time, they have created recovery and training centres, whose aim is to offer young women and girls a chance to reclaim their dignity in a family-type environment, with a teaching philosophy whose foundations rest on prevention and on mutual love and trust.
A direct and transparent production and supply chain.
Naturaequa seeks to be completely honest with its customers about what has gone into its cosmetics. The “Tips of the Month” were created to help raise consumers’ awareness, while the monthly newsletter seeks to broaden the scope of critical consumption, in an attempt to offer new keys for interpretation.
You will periodically receive information from Naturaequa and you will be able to know all our initiatives, events and information