Who we are
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NaturaEqua best italian beauty products | italian bio cosmetics | italian cosmetic online | Who we are

Who we are

We are a small cosmetic reality.
We formulate products with seriousness, simplicity, looking around.

We use the beautiful things we find close to us, collaborating with realities that can support us in our projects.

We try to inform ourselves about what can be directly or indirectly related to our products.

Ecological attention in formulations, packaging and brochures, leaflets,...

We do not only offer a product, but a choice.

The small choices that can sometimes make the difference.

Our bet is the sustainability of these choices in the face of an ever-changing world.

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After years of experience in the cosmetic sector, the idea was born to offer natural, quality products that could be a small sign of responsibility.
One of the main objectives is to offer high quality products, based on natural, trying to cut costs related to the production chain: manufacturer, wholesaler, distributor, shop.
RAW MATERIALS A REAL KM: o local (KM zero), or fair trade


Km 0
try to use local raw materials, avoiding unnecessary transport and supporting local realities: BIO extra virgin olive oil, BIO organic bee honey, Lavender essential oil, Aloe Arborescens, Basil, Two roses (Rosa rugosa and Rosa Muscosa), Saffron

try to help distant micro-cultures (Morocco, Benin, Paraguay), which follow ethical projects for the supply of some raw materials: Organic Argan Oil, Shea Butter, Brown Sugar.

Immediate importation and distribution of cosmetics from Benin (SAPONI E BURRI), where the Salesian nuns have set up a center against the exploitation of minors, also creating a soap shop.

simple and essential cosmetic line, without plastic, but in aluminum and glass: the best recyclable materials.
Packaging in recycled cardboard.

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